PAID MEDIA

We have a range of paid media activities and strategies in our toolkit which are at your disposal. Depending on needs, we can deploy some or all of these services, to aid in your quest for excellence. See below our core services to create great performance based paid results.

We will provide a more strategic bidding strategy than other agencies that allows a more granular approach to budget spends for each promotional event on the itinerary. For most of our clients, there are a multitude of bidding options, so it is a matter of highlighting the best opportunities and allowing the client to make strategic decisions based on best outcomes.

We research to understand which audiences you should be targeting to improve conversion rates. These can be expanded to include additional segments once the initial understanding and testing proves successful. In this way we are continually optimising campaigns to ensure the strongest targeting possible.

Audience expansion is the creation of look-a-like audiences similar to the existing audience segment who are also likely to convert; whilst our targeting optimisation is solely focused on targeting people most likely to convert – to push them towards a sale.

As Google and Meta are frequently updating their platforms to remain relevant in the fast-moving advertising landscape, we too conduct a wide-range of tests on any new products or solutions released by the major advertising platforms.

This ensures that you can take advantage of our up-to-date expertise across platforms, and also be safe in the knowledge that we are not a set-and-forgot ad agency. We are continually working to squeeze every last ounce of performance out of the advertising platforms and your budget.