The Challenge

Agrofog’s key challenge was being a marquee player in the pest control industry without a strong digital presence. Having built an impressive 43-year strong business, a shift in perception was created during covid that forced the company to look at different segmentations – like disinfection.

Pivoting To Stay Relevant

The face-to-face contact, that the team had built up over the generations, was unable to be utilised and they needed a different strategy moving forward. It was clear the competition was also needing to pivot, so the company was very keen to understand their options with digital and how they should proceed moving forwards.

12X

Increase in B2B Leads

We increased enquiries and leads by more than 12X.

300%

Increase in Organic Traffic

Organic traffic has doubled each year since project beginning.

25%

Increase in B2C Revenue

B2C revenue saw a 25% increase in direct sales via eCommerce.

“The team at Titan have been like family for the past few years. We’ve worked on multiple projects including digital transformation, pest content library and digital training!”

Yiwei Heng

Managing DirectorAgro Technic Pte Ltd

The Approach

It was clear that Agrofog needed a complete digital transformation, starting with a state of the art platform, that not only housed their B2B products, but also their B2C line which wasn’t currently available online.

Before beginning that task, we needed to set benchmarks for where Agrofog existed within the digital landscape of its competition, and then also KPIs of what we hoped to achieve. After this data-mining process and once we had all of the cards on the table we discovered this wasn’t going to be a one-off project, we needed to reach it in steps to get to where we needed to be.

The first data tasks, and the backbone of what we do at Titan Digital, is research – we conducted Audience Research, analysed Search Trend Behaviour, Competitor Analysis culminating in a Digital SWOT, and a Content Gap Analysis to see what was missing from the industry. All of this is typically categorised under Modern SEO but the tasks can also be completed as one-off data pieces for clients.

  • Overhaul of the web platform: To include all products both B2B and B2C which was significant because the information was limited, so with over 100 products all needing extensive descriptions this was a big ask – but this is what drives us at Titan, we take on the big challenges, so the client can tackle what’s important to them (their customers!)

  • Full eCommerce Build: Enquiries for B2B; full sales platform for B2C, this included extensive eCommerce SEO, including product optimisation, to bring the audience to the products.

  • Pest Library: This was discovered during the content gap analysis phase, there was very little relevant information around, and with a chief pestologist in residence at Agrofog, we had an expert at our fingertips to build out an impressive content piece. This had a double benefit in giving B2C customers a way into the Agrofog brand, as typically B2C users want to find best ways to kill mosquitoes, ants and other pests rather than looking for a chemical specifically by name.

Agrofog Interior Case Study

The Results

Agrofog now has a powerful, professional platfrom that should see them through the AI-ready phase we are currently in well into the AI-focused era.

  • A 12X growth in B2B enquiries & leads: Due largely to the web development processes put in place, but also modern SEO.

  • 300% increase in organic traffic: Since the project began we’ve doubled traffic each year through deployment of our modern SEO solutions.

  • A 25% increase in B2C revenue: This is driven directly from the eCommerce platform via product optimisation and eCommerce SEO.

  • An AI-ready platform: We’ve built a modern, sleek platform with high-end functionality that allows for new features to be included as needed, to adapt to the change landscape. The team is also now in a position to take control of their own platform, through training.

All products are available from the site, and can be either enquired about (B2B) or purchased (B2C) directly from the Agrofog website

We’re looking forward to the next phases of work with Agrofog – The building of a Digital Newsroom for product launches, industry news and event updates; as well as joining them at the CESG event to show support and also consult on a number of their digital activities they’ll have in place – like their new UGC and UAV vehicles.

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