How we grew SEO revenue for Le Petit Depot by SGD $800K in just 6 months

Programming Consultancy: With a custom build in place by LPD, we needed to deploy programming consultancy. Luckily we have this experience and were able to provide HTML coding templates to the client to ensure they were building into their pages the elements we would need for the optimisation phase later – this includes title/meta tags, OG tags, IMG tags as well as makuing the content on pages visible (previously they were popups).

URL Structure: Previously the URLs were built with randomised number sequences and query strings rather than meaningful text defining the categories and products in a hierarchical structure. We consulted with the client and ensure that this became a future-proofed part of their build suh that each new product coming in would be designated with an SEO-friendly and crawlable URL, which a category-product structure.

Dynamic Sitemaps: With out of the box solutions, these are simple and automated, but when dealing with a custom-built CMS that a client has created, we needed for them to generate a sitemap for all existing products and categories, but to also ensure the sitemaps would be dynamic such that whenever a new product is included in the back-end it would also be reflected in sitemaps, and picked up quickly by the search engines.

Category Optimisation: The easiest of the two as with only 100 or so categories and sub-categories we were able to do manual optimisation for maximum performance. Ensuring topical relevance was key and that all products within cats/subcats made sense.

Product Optimisastion: We manually optimised 500 hero products (3% of the total catalog) and this allowed for those special products to be highly visible. For the remaining products we developed advanced optimisation templates with the client to ensure that all existing products had a high quality of optimisation, and that any new products are automatically optimised to this benchmark.

An SGD $800K increase in incremental SEO revenue in 6 months: This isn’t just what they made in 6 months, this is an incremental increase on top of their normal revenue trajectory. This shows just how much revenue is left on the table despite a business already being relatively successful & profitable.

16,000+ Products Indexed in Google in 2 Languages: Previously this was a void for the business, and creating the mechanisms and automations that allowed firstly for the products to be listed in both English and French; and secondly for this to allow indexation of new products without the need for our continued involvement was a key to the success of this journey.

600% Increase in SEO Traffic: A huge achievement, as typically a gain of 15%-20% YOY is considered a strong result. We were able to obtain such a powerful organic performance for LPD by tapping into their non-indexed content, and ensuring that it was not only indexed but also ranking top 10.  We were able to improve traffic to over 15K visits/month.

Keyword Growth of 25,000 new keywords: This is a natural effect of our advanced data research and optimisation methodology. Once we implemented this into LPD they surged from a position of 6th in their competitor set for keywords to dominating in 1st place with more than double the keywords of the next competitor.

Hero Product & Category Optimisation: Manual optimisation of 500 hero products, and 100+ categories and sub-categories, allowed us to maximise performance, and ensure that biggest seller categories and products came to the fore.

Automated Optimisation for new and non-hero products: Another key creation for the LPD team was the automation of on-going product optimisation covering existing non-hero products, as well as new product-lines and categories moving forward. We developed highly advanced templates that allowed for optimisation without our continued involvement.