MODERN SEO
Embracing AI Whilst Optimising For Traditional Brilliant Basics
WHAT DOES MODERN SEO DO
Future Proof SEO by combining proven SEO fundamentals with advanced content optimisation.
Modern SEO is our future-focused approach of delivering the brilliant basics of traditional and fundamental SEO practices; whilst allowing for evolutionary concepts like AI and E.E.A.T content to future proof our activities and maximise gains.
What does that mean? Well – traditional SEO strategy revolved heavily around link building and keyword-page optimisation. These days that’s not enough, and it needs to be more nuanced.
Rather than simply keyword optimising pages, we are now content-optimising topics. This means that we are creating a reason for people to be at your website, rather than bringing them there and having nothing for them to actually do.

On-page user engagement and clear call-to-action, whilst always SEO tenets, become more of a core focus now – with engagement and conversion combined being more power than acquisition alone. With experience we’ve found that just doubling your traffic isn’t always the best thing to do, especially if it is largely coming from content-areas like blogs which are non-transactional.
Instead, what we seek to do is increase your target traffic (those who are more likely to be in your customer-base and therefore convert easier), whilst also improving engagement and conversion for your existing traffic that is already in the sales cycle.
OUR MODERN SEO SERVICES

We have a range of modern SEO activities and strategies in our toolkit which are at your disposal. Depending on needs, we can deploy some or all of these services, to aid in your quest for excellence. See below our core services to create great Modern SEO best practices.
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